Vijay Devarakonda, whose Liger tanked at the box office crashing his Bollywood dreams is now in search of Kushi. Vijay in his quest for Kushi, propelled his next project Kushi. The film is directed by Shiva Nirvana and Samantha is the heroine, who is paired opposite Vijay Devarakonda.
The film's shooting is happening in Chilkur, Hyderabad. Key scenes are being canned on Vijay Devarakonda, Samantha and others. Vijay is back in front of the camera after the Liger debacle and is keen to come out of the depression and dejection following Liger's result. Kushi is touted to be an intense romantic entertainer having Kashmir backdrop.
Talented Malayalam music director Hisham Abdul Vaahab of Hridayam fame is scoring tunes for the film which features Jayaram, Sachin Khadekar, Ali, Vennela Kishore, and Rahul Ramakrishna in crucial roles. The film is a multi-lingual entertainer bankrolled by Mythri Movie Makers.