Passion towards cinema does not end with production of a film or readying it for release, in fact the responsibility which is more than simple passion begins from there on. Ask Dil Raju on how he is still remaining successful both as a producer and distributor? Look at the few weeks back released ‘Kerintha’ from director Sai Kiran Adivi.
The film starring whole lot of new faces has got decent to divided reviews. It was just Sumanth Ashwin and Sri Divya remained the recognizable faces. The youthful romantic entertainer set in college backdrop resembling ‘Happy Days’ hasn’t got to a flying start even. Opposition releases of ‘Jyothi Lakshmi’ and ‘Krishanmma Kalipindi Iddarini’ have got better mouth talk than ‘Kerintha.’
That’s the awesome touch of Dil Raju. He publicized the movie very well in the form of success tours and other non-stop promotional activities. Today, youth started to enjoy ‘Kerintha’ which is almost nearing to 5 Crores revenue while other parallel films were dead quickly. Don’t ever give up, do not despair and never say die attitude of Dil Raju is the reason why ‘Kerintha’ is a breakeven film today.