Popular TV shows have become best platforms for promoting the new film releases. While the trend is new to Telugu cinema, Bollywood always depended on TRPs of soap operas on Star Plus, Zee etc to publicize their films exactly during the time of release. In Telugu, there is one show of ‘Meelo Evaru Koteeswarudu’ with Nagarjuna as the host is becoming so popular with attendance of celebrity guests. While many heroes like Sharwanand, Kalyanram etc used this stage for promoting their new films ‘Malli Malli Idi Rani Roju, Patas’ respectively, here comes a Tamil hero Dhanush to exploit the hot seat.
Yes, Dhanush and director KV Anand have become the part of Nagarjuna’s MEK for promotions of ‘Anekudu,’ set to release in Tamil on 13th of this month. With Junior NTR ‘Temper’ hitting the Telugu screens on same day, makers have pushed the Telugu release to 20th. Before that, we may have Dhanush ‘MEK’ episode telecasted.