Secret behind 'Businessman' Premieres

There have been too much of emphasis placed upon premiere shows of ‘Businessman’ especially in overseas market. With enormous pre release hype making people to wait for release of film worldwide on January 13th, there are ‘Businessman’ premieres arranged all over on 12th, a day before the actual release. Bookings will be opened in USA and Europe for these premieres very soon.

Our trade analyst explained the reason behind nearly 100 to 150 premier shows of the film. ‘Market in overseas is totally dependent upon the ratings given by critics in websites and newspapers. With in few minutes after the screening of first show in India, ratings start to fall. So, ‘Businessman’ producers are making sure that maximum of distributors investments can be recovered safely much before the film’s actual release in India. Let us see, how far this trick will work for them.’