Vijay Deverakonda Skincare Brand UNHYPE Records Strong Launch

Vijay Deverakonda’s skincare brand UNHYPE has achieved a strong early milestone, selling all 10,000 VD Signature Routines within two weeks. The limited launch edition comprised 30,000 individual products across its Acne Safe and Brightening ranges, generating ₹1.3 crore in reported revenue.
UNHYPE opened pre bookings on September 11, with initial shipments beginning September 21. Each routine follows a three step format featuring a face wash, moisturiser and sunscreen. The Acne Safe range targets oily and acne prone skin, while Brightening focuses on concerns such as tan and dullness.
Vijay Deverakonda thanked customers for supporting the new venture, calling the sell out of 10,000 routines in two weeks incredible. He also said UNHYPE is working towards restocking after the limited edition sold out, promising that the brand’s expansion is only beginning.
Following the sell out, UNHYPE will begin sales of its regular Acne Safe and Brightening Routines from October 3 through its official website. The brand was developed with Vijay’s direct involvement over nine months and focuses on simple, science backed skincare designed around Indian conditions. Meanwhile, Vijay Deverakonda and his wife Rashmika are gearing up for their new release, Ranabaali on October 16.
- Veda















































