Shruti Haasan Gets Major Relief In AI Deepfake Case

Shruti Haasan has secured relief from Bombay High Court after seeking protection against AI deepfakes and unauthorised use of her identity. On September 3, Justice Madhav Jamdar granted interim protection, directing platforms to remove objectionable material. She had sought ₹15 crore damages over misuse of her image, voice and likeness.
The court found a very strong prima facie case, noting that circulation could cause irreparable harm to Shruti Haasan’s reputation, goodwill and commercial interests. Her petition alleged sexually explicit AI-generated videos, manipulated photographs, fake endorsements, unauthorised merchandise and fabricated digital personas. Platforms including YouTube, Instagram, Facebook and X were named.
The ruling arrives as Shruti Haasan remains busy with several major regional projects across cinema. She is associated with Prashanth Neel’s Salaar: Part 2, returning as Aadya, while Pavan Sadineni’s Aakasamlo Oka Tara features her alongside Dulquer Salmaan. She is also linked to Mysskin’s Train and other upcoming entertainment commitments.
The Bombay High Court’s intervention highlights concerns surrounding celebrity personality rights in the artificial intelligence era. Shruti’s case also follows similar legal action involving public figures against deepfakes and unauthorised commercial exploitation. For the actress, the order offers digital protection while allowing her to focus on films and creative projects.
- Veda







































