House Full boards secret unraveled

House Full boards secret unraveled. Ahead of the top stars films and big budget entertainers, movie lovers will be waiting eagerly for the opening of advance bookings on the ticketing platforms to book their tickets.

Even before the release of the film and the opening of the advance bookings, many tickets get sold. How this is happening and what is the deal between the producers and the theatre management, the business secret involved and who gains ultimately is a million dollar question.

Public Pulse

The main aim of the advance booking is to gauge the pulse and interest of the people on the film. If the tickets are getting sold then it signifies that the film will get huge openings. If the bookings are low, then it denotes less buzz for the film. Advance booking acts like a pre release demand test.

Estimate on Openings

The sale of tickets in advance bookings give the producers idea about the openings of the film. Advance bookings collections alone is not the total collection of the film. The collections change depending on the number of people who come to theatres on the first day. Even then, the advance bookings will help in coming to an estimate over the first day openings and weekend collections.

Theaters Shows

Advance bookings help even theatre management to plan shows according to the demand. The theatres management can increase shows and schedule timings accordingly. If evening and night shows are getting full, they will arrange for more shows. If demand is less, the shows will be reduced and they can reduce the losses.

Reduction of Queues

Advance bookings help in reduction of queues and through online booking people can select the seats of their preferences from their comfort.

Social media hype and mind games

Advance bookings are now becoming the powerful promotional campaign. Number of tickets sold, first day Housefull words increase craze of the movie among people. This will bring more publicity and make people book tickets.

Will it decide Hit or Flop

Huge advance bookings do not signify the result of the film. This only increase the initial craze on the film. The final result will depend on the release timing, strong story, reviews, positive word of mouth, holidays and competition at the box office. If content is not good, after weekend the bookings will reduce.

- Pramod Nandivada