Kalki 2898 AD Goes All Out To Make Its Presence Felt During IPL

The makers of "Kalki 2898 AD," starring Prabhas and Deepika Padukone, are pulling out all the stops to promote their highly anticipated sci-fi thriller.  A recent industry source revealed that the production team invested a whopping Rs. 3 crore for a 12-second advertisement during an IPL match.  This strategic move, which garnered positive feedback,  marks one of the most expensive promotions ever undertaken for a Telugu film.

"With the film's multilingual release in Hindi, Tamil, Telugu, and other languages, the producers weren't hesitant to invest in reaching a massive audience via the IPL, which often draws 6-10 crore viewers," the source explained.

Prabhas, on his part, has been actively engaging with fans through cryptic social media posts, building anticipation for the film.  The actor, who is known for his action roles, is particularly excited about exploring the sci-fi genre for the first time.

Adding to the film's star power is an ensemble cast that includes Amitabh Bachchan, Kamal Hassan, and Dulquer Salmaan.  This unique blend of talent and the film's path-breaking theme is poised to attract audiences across India, especially in the Hindi heartland.  

With its massive budget, star-studded cast, and innovative marketing strategies, "Kalki 2898 AD" is already creating a buzz in the Indian film industry.  Its release is eagerly awaited by fans who are eager to witness Prabhas and Deepika Padukone in this epic sci-fi adventure.