Tharun Bhascker About Recreating SPB Voice For Keedaa Cola

It is known that filmmaker, actor Tharun Bhascker was served with legal notice from SP Charan for using his father, legendary singer Late SP Balasubrahmanyam 's voice for a song in Keedaa Cola using Artificial Intelligence technique without their approval. Tharun Bhascker, the producer and director of Keedaa Cola, breaks silence about this issue.

Tharun had recently spoken about the issue at the trailer launch of the ETV Win Original series Thulasivanam. Thulasivanam, starring Akshay Lagusani and Venkatesh Kakumanu, is produced by Tharun Bhascker’s home banner VG Sainma. Tharun had rubbished off speculations on a feud between himself and SP Charan by stating that what they have had so far was merely a communication issue. 

The filmmaker had also reiterated that the AI recreation of SP Balasubramanyam’s voice came from a place of respect. He mentions that the song was a way of honoring SPB’s legacy and did not have any ‘commercial’ intentions attached to it whatsoever. 

Keedaa Cola starred Chaitanya Rao, Rag Mayur, Brahmanandam, Jeevan Reddy, Vishnu Oi, Tharun Bhascker, Ravindra Vijay and Raghu Ram. The film had music composed by Vivek Sagar.