Lovely Review

Behind the Movie Lovely: Young and energetic Aadi teaming with lady director B. Jaya has raised expectations. With cute little Shanvi as heroine and music from Anup Rubens already impressing in their own departments, let us see how lovely is this ‘Lovely’? 

In the Movie Lovely: Mangalampalli Maharathi (Rajendra Prasad) is a famous businessman and Lovely (Shanvi) is his only daughter. They both share an affectionate father-daughter relation trying to offer double happiness for each other. Here comes charming and intelligent young guy Akash (Aadi) into the life of Lovely. Actually, it’s the face-book love story of Kittu (Vennela Kishore) and Lalli (Chinmayi) which bring Aksh and Lovely together. When Lovely introduces Akash to her dad, things won’t move in right way as Maharathi isn’t impressed by the attitude of Akash. Not to hurt his daughter’s selection, Maharathi sketches a plan to carefully delete Akash from Lovely’s life and how did this youngster give a happy ending forms the rest.

Values of the Movie Lovely: Basically movie has an interesting concept of Love Vs Father-Daughter bonding. Story conceived by director B. Jaya is enough to deliver a perfect family entertainer. But development of concept and treatment seems to have gone wrong bringing an undercooked product. Screenplay needed to be much tighter to elevate the delicate emotions in last hour of movie. Same applied to direction as there is a big mess with missing of conviction. Dialogues by Shyam Manohar have given the much needed flavor to keep audience at least glued to screen and attaching to the characters. Music by Anup Rubens is again a wonderful score for both songs and background. Especially ‘Chori Choriye…,’ ‘Lovely Lovely…’ and ‘Evo Evevo…’ are quite catchy. Cinematography of Arun Kumar is definitely an underrated work. Fundamentals missed in entire Editing department. Production values of BA Raju and RR Movie Makers are above average.

Performance wise Aadi is evolving out as a matured artist. He has surplus energy which needs to be tapped correctly. His ease with dances, action, dialogue delivery and doing emotional scenes are qualities to take him on top. Sincerely Aadi has put all his efforts to lift the spirit of movie. Shanvi is nothing less than a cute toy and her babyish face did not emote any expression. Other two artists who have done their parts very well are comedy by the pairing of Vennela Kishore - Chinmayi (‘LBW’ fame) while Harshavardhan – Satya Krishnan are also passable. The key role of Lovely’s father portrayed by senior artist Rajendra Prasad was not at all satisfactory. ‘Ahuti’ Prasad as bunk Babu Rao was hilarious. Dhanraj, Rahul Dev and others are brief. 

Out of the Movie Lovely: This film stands as best example on how erratic the output of a film can turn out when there is a slight mismatch in concept visualization and treating the same on screen. The captivating and absorbing emotional strength in story turned pale with slow narration. Missing of lead scenes in many situations resulted un disorientation of characters especially with Rajendra Prasad. While first half was quite cheerful with youth connecting elements, drama in second half did not actually ripe. Thanks to daffy camera work which further aggravated the mistakes. In overall, ‘Lovely’ stands only for hard workmanship put in by hero Aadi, dialogue writer Shyam Manohar and music by Anup Rubens else this could have been troublesome. BO success of movie would depend more on upcoming big ticket releases from next week. Truly, 'Lovely' could have been more 'Lovely' if handled with more finesse.

Cinejosh Verdict of the film Lovely: A One Time Watcher.

                                                                        Reviewed by Srivaas