Ee Rojullo Review

Behind the Movie Ee Rojullo: Quite often like an oasis in desert, our Telugu film makers dealing with small budgets come out with surprises. ‘Ee Rojullo’ arrived yesterday with same expectations with all new star cast and all new technical team. Let us see, how great is their attempt?

In the Movie Ee Rojullo: Young lad Sri (Srinivas) is depressed in life as his most trusted and believed in lover Rajni runs away with his cash and the other guy. Sri develops aversion towards love and girls. On the other side of story there is beautiful and pleasant natured Shreya (Reshma) whose friendship with Karthik is misunderstood as he develops romantic feelings towards her. Shreya gets sick of guys around because she believes that everyone has their inner desires towards her. As usual, time for both these characters to meet with initial suspicions and misunderstandings. Being staying in same building, slowly Sri and Shreya get close only with an underlying clause of never to entertain ‘Love’ intrude into their friendship. As story proceeds on, it’s maturing of Friendship into Love and the couple gets united for a happy ending.

Values of the Movie Ee Rojullo: Basic strength of the film is its continuous focus on contemporary happenings in lives of each and every youngster. Hats Off to director Maruthi who hardly committed any mistake in projecting the attitude of present teenagers. Apart from story, even his scripting and narration was full of life. Cinematography of Prabhakar Reddy and Music by JB has well supported Maruthi’s trial. Editing by Uddhav is also fine while production vales of Good Friends are calculative in sync with their approach.

Performance wise Sri appeared like a professional artist although this is heard to be his first film. Reshma looks exactly like Trisha and will have a bright future, if future projects are selected with caution. Strictly speaking, as we are unfamiliar with real names of these new faces it’s the characterization of Srinivas’s stammering friend done by Sai, Reshma’s never regrettable friend of in the form of Bhargavi, cameo by MS and watchman act of Ambati Srinivas are hilarious. Rest has done their parts very well.

Out of the Movie Ee Rojullo: For any film maker to achieve success it’s the basic concept and execution which needs to be handled with finesse. Maruthi came out a winner as both are to reach the targeted audience without any doubt. The way he used entire casting and technical crew is just brilliant. It looks like every single pie invested on the project got their fulfillment. Although there is some extensive usage of filthy double meaning dialogues but that is how majority of present day youth is. 

First half is quite entertaining filled with funny episodes keeping audience engaged. Second half has twists and turns with exact story in the offing. Nevertheless, second half is little lengthy with some unconnected elements punctured the flow towards climax. Of course, they are excusable for good efforts put by Good Friends team. Irrespective of age, if you are young at heart and thought…‘Ee Rojullo’ will give you good time in theatre. Given the budget allocated for film, commercial success is guaranteed.

Cinejosh Verdict of Ee Rojullo: Best Example on how happily films can be made in ‘These Days.’

                                                                                                                  Reviewed by Srivaas