Indian cricket team captain Mahendra Singh Dhoni has signed a whopping Rs. 200 crore endorsement deal with a talent management company, surpassing Sachin Tendulkar in the corporate contracts whose highest was Rs. 180 crore deal with sports management firm Iconix, signed in 2006.
Yes, Dhoni has entered into a three year deal with Rhiti Sports Management and Mindscapes which will manage Indian skipper's long list of endorsements and brand associations, corporate profile, patents and digital rights, images, visibility on social networking sites and merchandise through a joint venture. Rhiti Sports from now on will look into Dhoni’s entire list of endorsements.
Well, Sakshi Luck seems to have started working for Dhoni...