Movie lovers' tastes change with the passage of time. Many stars have already realized that they have to do something different rather than star in routine commercial potboilers. So stars are taking care and ensuring that their roles will be different from the earlier ones to capture the imagination of all.
Of late, stars playing the roles with negative shades is doing wonders for the films at the box office. Rana started this trend doing the negative role of Bhallaladeva in Rajamouli's Baahubali. Venkatesh is doing the negative role in the web series Rana Naidu which also stars Rana in the important role. Suriya's negative role for a few minutes as Rolex in Kamal Haasan's Vikram surprised all. It is known that Suriya earlier starred in a negative role in 24.
Allu Arjun according to sources will be seen in an intense negative role in Pushpa The Rule. Sukumar according to sources will be highlighting Allu Arjun's negative shades in the film to new heights. Raviteja is also doing a negative role in Tiger Nageswara Rao.