Star producer Dil Raju's nephew Ashish Reddy made his debut with the youthful entertainer Rowdy Boys. Though the film did not do well at the box office, Ashish won the appreciation of all for his energetic performance and electrifying dances. It is known that he already signed his next and is directed by Kasi Vishal, a protege of Sukumar.
According to the latest, it is coming out that the film will be launched in style tomorrow with a grand opening ceremony at 9.36 AM. The makers announced it in style by coming with a new poster showing Ashish Reddy riding the bike in a stylish manner. It is known that the film is titled in an interesting and powerful manner as Selfish.
Music for the film will be scored by Mickey J Meyer and the film is bankrolled jointly by Dil Raju and Sukumar on Sukumar Writings and Sri Venkateswara Creations.