Chiranjeevi is known for his dedication and sincerity. Producer Kranthi Kumar played a key role in establishing Chiranjeevi as the top hero. Chiranjeevi used to regard him as his mentor.
He planned to do a film with Chiranjeevi but Chiranjeevi always believed that story plays a powerful role in the film's success. Kranthi Kumar planned to turn the Kotta Malupu novel penned by D.Kameswari into a film Nyayam Kavali under the direction of A.Kodandarami Reddy. The film Nyayam Kavali was also made in various languages like Muche Insaaf Chahiye in Hindi in 83, Keralida Hennu in Kannda in 84, Vidhi in Tamil in 84, and Thaalam Thettiya Tharattu in Malayalam in 83.
Once he decided, Chiranjeevi took the novel and knocked on the door of writer Satyanand. When Satyanand woke up it was midnight. Satyanand yawning asked ' What Chiranjeevi. Why did you come at this hour?'
At that time, Chiranjeevi was not a star. So he requested ' My apologies Satyanand Garu. Don't mistake me. Guruvugaru (Kranthi Kumar) planned to do Kotta Malupu with me in the film. You know him very well. He starts off in a jiffy. I request you to read the novel and let me know from your point of view whether it will suit me or not.
Satyanand got bowled by Chiranjeevi's humbleness as at that time new heroes used to judge after going through the stories. By that time Satyanand was a star writer and he was close to stars like NTR, ANR, and Krishna. During that time, he was not that close to Chiranjeevi as he was new. After Chiranjeevi's humbleness, he became close to Chiranjeevi and from then on worked closely for Chiranjeevi's films.