Sometime back rumors spread that trouble is brewing in the Aha OTT platform started in a prestigious manner by Allu Aravind. Reports came that his partner Ram, son of My Home chief Rameswara Rao is unhappy with the content of Aha and is planning to walk out of the partnership. Reports came out that Allu Aravind is trying his best to convince him to stay in Aha.
In the midst of all this, it is coming out that Aha is coming with a master plan to power its content. Inside talk is two channels TV9 and TV 10 will be promoting Aha content rigorously. It is known that Rameswara Rao controls TV9 and TV10.
TV9 new office is soon opening and plans are on to start Aha operations from the same building. Rumors are spreading as the Aha name board is also on the side of TV9. Sources say Allu Aravind was given the responsibility to push the Aha content and he was not successful in his efforts.
So plans are onto star Aha office in TV9 premises itself and promote Aha OTT in a powerful manner. Till now except for controversy on one occasion, till now Aha content did not catch the attention of the people. It has to be seen whether Aha luck will change with My Home taking over its control.