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Can he power Sony Liv in Telugu?

Can he bring in novelty to Sony Liv?

Thanks to the corona wave range of OTTs increased tremendously. Due to the shutdown of theatres, people started looking at OTTs for entertainment. The entire world is witnessing the OTTs trends but in Telugu, the situation is not that rosy as per the surveys.

If we set aside the reasons behind it, rumors are spreading that another OTT is coming in Telugu. Sony LIV is planning to start an exclusive Telugu OTT and inside talk is it roped in Telugu producer and head of Madhura Audio, Madhura Sridhar as its Telugu content head. However, under these circumstances, it is not clear how successful Madhura Sridhar in his responsibility.

Already there are many OTTs in Telugu and to overcome them, Sony LIV should come with quality content and that responsibility is with Madhura Sridhar. To the top of it, Sony LIV's track record is not that good. Except for the Scam 1992, no web series became popular in the OTT, and Telugu people are unaware of Sony LIV OTT.

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But Madhura Sridhar worked as an IT consultant and job counselor and so it has to be seen whether Madhura Sridhar can power Sony LIV Telugu OTT with his creativity. In the meantime, reports are coming that the Akkineni family, Mega family, Dil Raju, and others are also planning OTTs in Telugu.  



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