Allu Aravind known for his foresight saw through the digital revolution and started the first Telugu OTT named Aha. He planned to increase the craze for Aha with web series, shows for original content. Though he organized SamJam with Samantha and roped in celebrities like Chiranjeevi, Vijay Devarakonda as guests, it did not get the desired response.
Allu Aravind is looking for new creative ideas. In the midst of all this, reports are coming with MyHome Group, a partner in Aha is planning to come out of it. My Home chief Rameswara Rao's son Ram dreamed of being the partner in Aha. For something he is ok with it but with Aha not getting the desired response and unhappy with the content, he is planning to come out of it.
Ram feels Aha is unable to come with original content and sources say creative differences is the only reason for his decision. Allu Aravind is trying his best to convince Ram not to come out of Aha but sources say Ram already told Allu Aravind about his decision and is hellbent on it. It has to be seen how Allu Aravind convinces Ram.