Media baron Ramoji Rao's renowned newspaper 'Eenadu' was launched in the year 1974. Gradually, the newspaper emerged as the number one daily of united Andhra Pradesh with the highest circulation.
Eenadu was the first newspaper to have published the 'Sunday Supplement' in the form of book. The back cover of the book was dedicated to promote the cine weekly Sitara. Here, Ramoji Rao has sensibly used Megastar Chiranjeevi's number one status.
Look at the above pic. Chiranjeevi's pic is centered which is surrounded by the top heroes of those days such as Superstar Krishna, Collection King Mohan Babu, Victory Venkatesh, Suman, Rajendra Prasad, Rajasekhar, King Nagarjuna and Natasimham Nandamuri Balakrishna. The same pic was published on the back cover of Eenadu Sunday edition for several years.
As we all know, Megastar has been ruling the film industry as a number one hero for 38 years. Many media houses and entrepreneurs have used Chiranjeevi's status and image in quite an innovative manner as shown in the above pic.