Digital platforms trend increased in the lockdown due to coronavirus. Many OTT's and ATT's came into existence targeting movie lovers with old and new films. They are attracting viewers releasing new films, web series etc.
Aha app owned by Allu Aravind is trying to make its presence felt on the lines of Netflix giving importance to stories rich in content. In the midst of all this reports are coming that another OTT is coming in Telugu targeting Aha App.
Sometime back reports came that Mahesh Babu is keen to tap the digital market. Now sources say Dil Raju is planning to develop an app named Mango Ram. Mahesh Babu along with Reliance will be making investments in this app. Ram Charan and Mahesh Babu will be the brand ambassadors for the new app.
Many expect with numerous stars entering the OTT and digital media platform, star wars may soon occur in this market also.