It is a known fact that Natasimham Nandamuri Balakrishna speaks much about royalty in his speeches. Also, he feels he is a royal king and behaves accordingly. On the flip side, people treat his royal acts as comic acts which are never understood by Natasimham.
"Charitra srushtinchaalanna meme...danini thiragarayaalanna meme," is the stock comedy dialogue which is felt as the rib tickling dialogue of Balakrishna by the people.
Much to everyone's shocker maverick director Puri Jagannadh finds Balakrishna's weakness on royalty as the best stuff for his new script. His new script's line is very interesting. According to this fantasy story, a historical king enters the earth mistakenly. What consequences are faced by the hero while showing his royalty forms the crux of the story.
Reportedly, Puri has designed some comic sequences on hero's royalty and his failure of showing it on irrelevant situations which would also form a comedy of errors.
Which factor might have inspired Puri to develop this story? Although Balakrishna has never been a king, he always speaks about royalty using his late father's political positions. This might have formed an instant reason for Puri's story on Balakrishna.