The atmosphere is completely different in two Telugu States of Telangana and Andhra Pradesh when star heroes films release. All the theatres assume a festive look and fans talk about their heroes’ records. But in the changed situation stars and fans can forget about such records.
There used to be lot of buzz about openings, collections, first day talk, overseas response when the films of Chiranjeevi, Pawan Kalyan, Mahesh Babu, Ram Charan, Allu Arjun, NTR, Prabhas etc. release. Producers plan to mint as much money as possible by getting permission for extra shows and increasing the ticket rates.
But those tricks will not work and miss as theatres are forced to operate on 50% occupancy rule. This is resulting in drop in 50% collections and people are not keen to pay more and watch in theatres. So the industry and those associated with it should forget about first day collections and industry hits records for some time.