Stylish Star Allu Arjun’s Ala Vaikunthapurramloo stood as non-Baahubali hit and it got remarkable response on OTT platforms as well. It has been 7 months post theatrical release and 6 months post OTT release. Still, the Trivikram Srinivas directorial has managed to set a record breaking-highest TRP - 29.4 for any Telugu Film ever.
AVPL world TV premiere was held on August 16th on Gemini TV. And, it accomplished to break previous record of- superstar Mahesh Babu’s Sarileru Neekevvaru that got 23.4, by huge margin.
Many expected the film would get TRP around 25. Surprisingly, it got astonishing TV rating. Allu Arjun’s previous best was Duvvada Jagannadham that received 21.7 TRP.
There were massive expectations on the film before its theatrical release, thanks to decade-best audio album provided by S Thaman. Then, the promotional content- teaser and trailer further hiked expectations. The film lived up to the expectations and it ended up as second biggest grosser in Tollywood, after Baahubali 2.
The film was trended on OTT platforms as well. Now, it set highest TRP rating. Pooja Hegde played leading lady, while Sushanth and Nivetha Pethuraj played key roles.