Making films with a social message while adding commercial flair paid off for a few filmmakers. Kollywood has Shankar who belongs to that category. AR Murugadoss also made a similar attempt after him. When it comes to Tollywood, there is talk that Koratala Siva is famous for these type of films. The social message is an undercurrent topic in his films like Srimanthudu, Bharat Ane Nenu and Janata Garage.
Right after the release of Megastar Chiranjeevi's Acharya first look, speculation started as Chiranjeevi stood as a comrade in the backdrop of Dharmasthali temple. This poster tells us how the comrade fights against the evil forces in the society.
Even Allu Arjun's #AA21 theme poster had similar style. Bunny was seen as if he’s worried about something going wrong on the other side of the river. The shore looked dry with soil. But for such a great ideology to develop there must be a strong background behind it.
Koratala Siva once revealed that his mother is a hard core communist. So he is influenced with communist ideology and is showing Megastar Chiranjeevi as a comrade and Stylish Star Allu Arjun as a student leader with communist ideology.