We have been hearing a lot about adult content in Tollywood in recent times. However, this can be attributed to changes in the film industry along with technology.
With the advent of OTTs in the digital world, makers are all developing web content to suit it. Earlier, the censor board had blocked images that were offensive to adult content. With this, even 'A' certified movie shows adult content according to the rules.
But now OTT content with the lack of censorship is showing bold content. Though this trend is there in Hollywood and Bollywood, it can be said that adult content has become more prevalent in Tollywood. With theaters closed for the past five months, everyone is turning to OTTs for entertainment.
It is also a fact that such content being streamed on OTT is becoming more and more popular in this context. Original movies and web series that have recently received top hits in popular OTTs are all made with adult content. Today's youth in particular are becoming more and more attracted to such content.
Since people are mostly watching adult content on OTT, these production companies are also showing interest in making stories with adult content into movies and web series. They are also trying to add adult content to a pre-planned story.
It should come as no surprise that more such content will be aired in the coming days.
Film analysts are of the opinion that OTTs have come and tarnished the image of Telugu cinema. The makers come up with the ready-made answer that 'we are showing such content because the audiences are watching. 'It remains to be seen whether OTT content will be brought under censorship in the future and breaks are applied to the adult content.