Current generation producers lament saying "Generally in any profession those who invest will get more respect. However the situation in the film industry is completely different. The condition of producers is pitiable and it is more or less equivalent to that of a cashier. One should stand in front of the stars and directors as though we have committed a crime. Except for our signatures people require on the cheques, we do not have any value in the industry".
However the situation used to be completely different in the olden days. Even top stars like SVR, ANR, NTR used to respect producers a lot. They used to sit down while producers used to sit on the chairs.
One such snap from the yesteryear is going viral on social media. NTR and ANR were seen sitting down and discussing something while producers were sitting on the chairs. During that time stars, heroes used to work for production houses Vijaya and Vauhini for monthly salaries.