Producers are running scared at the mere mention of Ravi Teja as his market hit the rock bottom. Even the Mass Maharaja too realized this after his recent release Disco Raja turned out to be a disaster.
Ravi Teja came to know that if he remains adamant about his remuneration, then producers will not come forward. So he who has been postponing his share strategy decided to implement it.
As such Ravi Teja will now do not take any remuneration for his upcoming projects. He will receive a share in the profit. Producers are now showing interest in Ravi Teja as under new strategy, He will also ensure that cost will be slashed. Directors are approaching him to narrate new stories.
In Bollywood, star hero Akshay Kumar is following the same strategy and scoring hit after hit. It is surprising that Tollywood stars did not follow this strategy for a long time.
Ravi Teja is busy romancing Shruti Haasan with Krack under Gopichand Malineni's direction and is also starring in the direction of Trinadha Rao Nakkina. He is turning Khiladi under the direction of Ramesh Varma.