Stars do not wish to miss the opportunity to release their films during Sankranthi, to cash in the long holidays. Irrespective of talk and heavy competition, star hero films will certainly open to earth-shattering collections. At the same time, the danger for films with mediocre content will not have long run and a positive talk for the competitor will kill all the chances.
The buzz was enormous on superstar Mahesh Babu’s Sarileru Neekevvaru which released as first attraction for the sankranthi. The film got divide talk; still it did exceptional business in its first week due to various reasons and the main being Mahesh Babu’s factor. Directed by Anil Ravipudi, Sarileru Neekevvaru witnessed drops from second week, right after the Sankranthi holidays were over.
Moreover, the competitor Ala Vaikunthapurramloo starring Allu Arjun and Pooja Hegde received unanimous positive talk from critics and audience alike. Though AVPL started on good note, the film’s collections picked swiftly. The Trivikram Srinivas directorial is still doing decent business in its fourth week.
The makers of Sarileru Neekevvaru who opted to aggressive promotions before and after relase of the film have completely stopped promotional activities from the day Mahesh Babu went to family vacation.
Now, the film’s business is almost coming to an end. Of course, it is biggest grosser for Mahesh Babu and is a profitable venture for most of the buyers. But the disappointing thing is it did not fare as predicted by the makers!