Did you know? Mega Power Star Ram Charan's industry hit Rangasthalam stood as the genuine blockbuster in the recent times that had great long run with steady collections. And this is a phenomenal feat in the current generation's films.
Sadly, Rangasthalam's genuine record was tried to beat with complete fake collections by a top hero's film. And more pathetically, a hero was said to have involved in the artificial collections on film's posters.
Finally, some box office tracking media realized how their fake numbers were creating unhealthy trend in Tollywood. As such, they have decided not to add FHs (fixed hires) and SHs (share guarantees) on the day one of upcoming films.
This is surely a great initiative by that box office tracking media. And hopefully, all other media houses should adopt the same strategy in reporting the genuine shares so that a healthy trend in films' collections can be restored.
Wish that both Mahesh Babu and Allu Arjun would cooperate the box office tracking media in reporting genuine collections. Firstly, both the heroes should not encourage fake gross numbers on the wall posters of their films Sarileru Neekevvaru and Ala Vaikunthapurramuloo.