Nandamuri Kalyan Ram seems to have applied a dangerous strategy banking on the connected sentiment of the director and Sankranthi season.
Director Satish Vegesna's Shatamanam Bhavati was released for 2017's Sankranthi season. Despite two big releases Khaidi Number 150 and Gauthamiputra Satakarni, Shatamanam Bhavati stood as a super hit at the box office.
Having resorted to a blind belief on the director, Kalyan Ram let his upcoming film Entha Manchivaadavuraa to be released for Sankranthi season. As we all know, the season is packed with full of crazy films such as Sarileru Neekevvaru, Ala Vaikunthapurramuloo and Darbar.
Since mega fans and Ghattamaneni fans are supporting their favourite heroes films, Nandamuri fans also united to make EMV a big success. But then, will EMV repeat SB's feat again? We need to wait and watch.
EMV ha Mehreen Pirzada in lead actress role. Gopi Sundar is the music director.