Natasimham Nandamuri Balakrishna's Ruler is carrying no buzz among film circles at the moment. The film, as is known, is hitting screens on December 20. It's said that Victory Venkatesh and Naga Chaitanya's multi-starrer Venky Mama and Supreme hero Sai Dharam Tej's Prati Roju Pandaage will make Ruler drastically affected with their releases.
Venky Mama is gearing up for release on December 13. As the film has been made a family entertainer, the second week's run of the film is guaranteed which would eat away the collections of Ruler.
On the other hand, PRP is scheduled for release on the same day, 20 December, on which Ruler got its release date locked. Now that PRP has also been made a family and romantic entertainer, the film is expected to form an obstacle Ruler spinning more money at the box office.
Even then, Ruler has ample chances to become a runaway hit as the film has been made as an out and out mass entertainer. In such case, it remains to be seen how well Ruler sustains the heat of Venky Mama and PRP.