Many are under the impression that film publicity is going haywire. Everyone knows that publicity plays an important role in the success of a film. Already many producers are crying that few are looting in lakhs in the name of film publicity. That say irrespective of the low or big budget, the situation is same in case of all films.
Producers of small films are ruing that they are forced to spending more than their film budget for the film promotions. The same is the case with the producers of the medium budget films. Some producers even complained that those who have taken in lakhs promising film promotions later disappeared without any trace. Some producers are even seen angrily questioning what kind of promotions that are doing after taking huge amounts.
Even top production houses are expecting these publicity scares. Though they are happy to complete the film shoot as per the budget, they are unable to promote the films. They are now in the process of analyzing where they are going wrong.
All the top production houses arrived at a decision that they have to sit together and find out where they are going wrong, and how they should promote their films in a better manner coming out of these promotions mafia.