Mega Star Chiranjeevi's nephew Varun Tej with his handsome looks and Charming personality endeared himself to all as Mega Prince. He captured the imagination of all by doing different genre roles and films in his short journey in the film industry.
After a slow and steady start he scored blockbusters like Fidaa and F2. Apart from that he scored decent hits like Tholi Prema and Valmiki: Gaddalakonda Ganesh. However his market didn't get stabilized and is hovering around Rs 25 crs. He is now trying his best to catapult his market in the range of Rs 50 crs.
Varun Tej is taking extra care regarding it for his upcoming entertainers. He realized that for Gaddalakonda Ganesh success and craze and breakeven achievement, the craze for Pooja Hegde helped a lot. So he has been demanding his filmmakers to cast craze heroines in his films who can pull masses to the theatres. He is saying them that even if it results in the delay of projects do not compromise on heroines and rope them irrespective of their huge demands.
Since his market is around Rs 25 crs, Varun Tej is using all tricks on his sleeve to extend his market to Rs 40-50crs. But many say in his quest he is forgetting that his market will automatically increase if he stars in career defining roles with strong stories like genex star Vijay Devarakonda doing.