Nowadays almost all heroes, irrespective of their stature are boasting that they are coming with films on pan India level. Many feel that is turning into a comedy of sorts.
One can understand top stars promoting their 100crs budget films at the national and international level. Since they are well known at the national level, they have little market everywhere. Producers too try to give a fillip to those projects by trying to get record openings. The best example is Prabhas' Saaho and Chiranjeevi's upcoming entertainer Sye Raa Narasimha Reddy.
However upcoming stars who came with 5-6crs budget films are getting lured by Pan India appeal and are leaving content in the stories for a toss. They are under the impression that just by publicity they can get collections.
One senior hero commented that it is better heroes should come with good films in Telugu and then try to reach out across the country. There is a reality in his comments. If upcoming heroes films are dubbed and released in other languages, additional revenue can be generated as there is no chance that other language people will give star status and throng theatres to watch young heroes so-called pan India films.
Better heroes come out of this pan India charm and concentrate on stories.