There is a popular Telugu and English cine and political website. (Not Great media) Much ahead of Saaho's release, the web media started promoting the film as part of its personal agenda. Of course, there could have been nothing wrong in it and one must have appreciated for promoting such a costly film.
But then, the web media's Telugu section started slinging mud on Megastar Chiranjeevi's Sye Raa comparing with Saaho. The website tried its best to degrade Sye Raa to promote Saaho.
Finally, Saaho got released and was bombed at the box office. The film stood as a huge disaster in all areas across the globe but got a break even with minute profits in Bollywood. Of course, this break even turned like 'Kothiki Kobbarikaya' for that web media.
Since Saaho was failed, all the web media are dissecting the film's setbacks with some interesting articles. But then, aforesaid media is still crying on Sye Raa. Whatever the update comes out from Sye Raa team, aforesaid media posts an article on Sye Raa connecting it to Saaho even though there's hardly any need.
Why this strange behaviour of that media? According to observers, the media's ego was deeply hurt with Saaho's failure and so is crying out on Sye Raa.
It's really interesting to know whether Sye Raa makers noticed the stand of the web media or not.