Saaho team promoted their film in TV channels, newspapers and through online websites and social media. The promotions of the film in electronic and print media have been quite decent. However, when it comes to online platforms from Telugu states, some web media (not all) have treated Saaho their own film and promoted it more than like anything. Did you know? Having gone through this interesting scenario, some cine observers felt these websites should be given a good share by Saaho team irrespective of film's losses. But then, how were the promotions done by web media to Saaho? Check out the following.
* If at all promotions are done in conventional way, it will be a routine exercise and viewers pay no much attention in those promotions. Hence, web media deployed Megastar Chiranjeevi's Sye Raa Narasimhareddy and has started comparing both the films. Gudge on Chiranjeevi's supreme status over three and half decades might have been one of the reasons for this comparison.
* Saaho film was treated a Telugus pride even after the film's release. In fact, the film was made as a routine scrap action entertainer. In fact, Sye Raa is being made as the Telugu people's pride as it being canned the biopic of the first Indian freedom fighter Uyyalawada Narasimhareddy who belongs to Telugu land.
* Saaho can be promoted quite well. But then, degrading Sye Raa in comparison with Saaho is a huge sin.
* Extreme flattery was done with Saaho's openings. In reality these openings were possible as the film was being publicised as the costliest film of India with Rs.350 crore investment. Moreover, there was an abnormal hike in ticket rates. In contrast, the web media hid the real facts like abnormal hike of tickets, pre release advance bookings etc. which led record shares of the film in its opening weekend. On the contrary, no national media has written a positive article about Saaho till date. When super flops like Agnyathavasi, Spyder and Brahmotsavam were bombed at the box office, web media trolled those films more than like anything. But then, great sympathy is being shown on Saaho irrespective of huge losses being incurred by the film. All in all Saaho, in spite of being a scrap film, has been extremely promoted well by some web media and its high time film's offered some share to those web media.