Samantha with Oh Baby proved that her film can do a theatrical business of Rs 20crs. Through theatrical rights, producers can get around 10-15 crores along with other rights. This means Samantha's market is around Rs 35crs.
So, one can complete a film with Samantha in 10-12 crs, after giving her a remuneration of Rs 2crs. If a film with Samantha turns out to be a hit, the makers can see profits of around Rs 20crs. Thus many producers are making a beeline in front of Samantha. They include not only top producers but also young and upcoming producers.
However, Samantha is not showing interest and is asking them to come with roles like Oh Baby, Super Deluxe as she has already done other roles numerous times. Whoever is narrating a story to Samantha, they are getting shocks as she is asking them to change the heroine's role and insisting on including some or the other variety element.
So many directors feeling that if they sign the project with Samantha, they will be made dummies in front of the monitor are running scared and producers are feeling instead of breaking their heads on convicting Samantha, they can be well off doing 4-5 films in the process.