Having ignored Rajamouli's factor comfortably behind Baahubali's runaway success, some Telugu media houses are desperately trying to magnify Young Rebel Star Prabhas's image citing status of Baahuballi series films at Indian film trade and Saaho's pan Indian factor.
In this process, these media houses are also desperately trying to degrade other Tollywood stars glorifying Prabhas' craze. In fact, Saaho is not carrying desiring levels of hype both in Bollywood and in Tollywod.
Initially, Saaho was planned for August 15 release. Since Bollywood films Mission Mangal and Batla House are also releasing on the same day, Saaho had to be postponed inevitably to August 30. Anti fans are commentating that Saaho literally escaped from the threat of two Bollywood films.
Since Saaho was made with Rs.200 crores (aforesaid media even dared to boast it's cost is Rs.300 crores) it turned mandatory for film's team to raise the hype on the film either by hook or by crook. Even then, the movie needs miles to go to receive a humongous buzz at the moment.
"If Prabhas's craze is not vaapu bul balupu, why his next film Jaan isn't carrying expectations on par with upcoming Mahesh Babu and Allu Arjun's films?." an interesting point raised by an anti fan.
Whatsoever, media needs to to be sensible enough before going for overboard flattery on Prabhas and his Saaho. Prabhas will be in a threat if Saaho gets mixed talk on day one. Other heroes' fans are ready to troll it. As such, media is hoped not to indulge in unnecessary boasting on Prabhas.