Rajamouli's magnum opus Baahubali created a sensation at the international arena. The film's characters Baahubali, Bhallaladeva, Sivagami, Kattappa, Bijjaladeva, Avantika and Devasena made a lasting impression on not only movie lovers but also on ordinary people and celebrities of all professions.
Even now many refer to Baahubali, Bhalladeva, Kattappa and Bijjaladeva while talking about their power and that of their rivals. This phenomenon is increasing during election campaigning.
Right from AP CM Chandra Babu Naidu to Telangana CM KCR to top leaders Jagan to KTR to even PM Modi, all are attacking rivals branding them as Bhalladevas and boasting themselves as Baahubalis.
The craze for Baahubali characters even now is surprising everyone and even the filmmakers along with the entire unit who never expected such name and fame when they made this film.