Supreme hero Sai Dharam Tej's Chitralahari title logo and the release date were unveiled by film's team on the eve of Sankranthi festival. The logo impressed the movie buffs while the film's title is read as April 12.
Chitralahari is said to have been made as a romantic entertainer with an interesting concept. Moreover, the five letters in the title are said to be reflecting five roles in the film.
Kalyani Priyadarshan and Nivetha Pethuraj have romanced Sai in this film while Devi Sri Prasad has provided music. Kishore Tirumala directed the movie on Mythri Movie Makers.