Trivikram Srinivas who till sometime back attained stardom with his screenplay and direction of late stopped concentrating on stories giving more importance to entertainment content.
He has been wrapping up films taking small line and loading it with entertaining elements. All is well when it works out but trouble starts when the strategy misfires.
Trivikram instead of making story the central point with hero being part of it, started penning stories keeping hero in mind with Pawan Kalyan. With the success of Attarintiki Daaredi, he stopped thinking creatively.
From then on he started weaving stories using old and routine plots and that is the reason, none of them are exciting other stars. Many say this could be the reason why his next with Allu Arjun is moving forward. Critics are blasting him for chosing an easy route rather than use his creative talent as a writer.