Family entertainers are best pick for TV audience which is the reason why demand will typically be high for wholesome entertainers when it comes to satellite rights. TV channels prefer to telecast premiere of films during festivals. Likewise, Zee Telugu that acquired satellite rights of happening hero Vijay Deverakonda’s Geetha Govindam will be telecasting world premiere of the film at 5 PM on November 4th for Diwali.
Geetha Govidam is expected to register record TRPs and it may beat the TVR of mega power star Ram Charan’s Rangasthalam as well. The Sukumar directed film that raked over Rs 127 Cr for full run worldwide has received 19.5 TVR. As said earlier, the film registered a bit low TRP due to the effect of digital screening in Prime Video even before the movie completed its 100 days run in theaters.
However, Geetha Govindam was not premiered in any digital platforms which will be a biggest advantage for Zee Telugu to enjoy record TRPs. The film which has done wonders at box office collecting a lifetime share of Rs 71.40 Cr worldwide is expected to garner good TVRs.
Rashmika Mandanna played leading lady in Geetha Govindam directed by Parasuram under Geetha Arts Banner.