Sankranthi is considered to be one of the best seasons for Telugu films to get released to score huge hits. Now that Sankranthi being the festival of farmers, the festival is celebrated quite well in all villages across Telugu states.
On the other hand, villagers throng to cities to watch mass entertaining action films of top heroes. As such, most of the top heroes prefer their action entertainers to get released for Sankranthi.
Mega Power Star Ram Charan's super crazy project State Rowdy (working title) has been made as a complete commercial entertainer which is slated for release on January 11, 2019 as a Sankranthi gift. Movie analysts are of the opinion that the film is a right film for the right season.
Interestingly, there is no competition for Ram Charan with the the genre of his film. Natasimham Nandamuri Balakrishna's NTR film is based on the life history of late NTR. We can't expect action sequences in the film. Victory Venkatesh and Mega Prince Varun Tej's F2 is being made as a romantic and family entertainer which is no way an obstacle for State Rowdy. In whatever the case, State Rowdy turns out to be the hot cake for Sankranthi.