Until a couple of days ago, pro TDP news channels would telecast mud slinging debates and discussions against Janasena chief Power Star Pawan Kalyan. Director RGV, critic Kathi Mahesh and actress Srireddy would frequently appeared in TV channels and would use filthy language against Power Star.
Finally, Pawan Kalyan became rebellious against yellow channels and started targeting those media heads on his twitter handle. Much to everyone's surprise, the TRP ratings and ad revenues of the channels drastically fell down post Pawan Kalyan's revolt against them.
Thereupon, Pawan Kalyan concentrated to own a few electronic and print media to ensure Janasena's voice reached to the people. 99TV was owned by Janasena's leader Thota Chandrasekhar recently. NTV and 10TV are also inclined towards Janasena.
On the other hands, Janasena turned a great force in social media and Whatsapp groups with the support of Pawan Kalyan's fans.
Lately, Janasena launched a fortnightly magazine Shatagni.
And now, the latest news surely gives jitters to yellow media's heads. Mutha Gopalakrishna, the owner of Telugu newspaper Andhra Prabha, has joined Janasena along with his son Mutha Sashidhar. Mutha Gopalakrishna was a former MLA of Kakinada urban constituency. Hereafter, Janasena can be reached to the public through print media as well.
Right now, every move of Pawan Kalyan makes yellow media's heads astonished. It remains to be seen how well Janasena makes use of the media for upcoming general elections.