Tamil Superstar Rajinikanth's Kaala carried low key buzz in Telugu states prior to its release. No buyer came forward with the prices quoted by the filmmakers. As a result, the film's team had a tie up with top distributors Dil Raju and NV Prasad to ensure the film released in maximum centres. Reportedly, the film's theatricals were sold out to Rs.33 crores on advance basis.
But then, the film showed stars especially to exhibitors with poor openings recorded on day one of its release. The film minted Rs.3.24 crores share on day one while it accumulated a sum of Rs.4.31 crores for two days.
And now, Kaala is bringing shivers down the spines of exhibitors with its below par performance. If the ongoing trend on collections gets continued, the movie may end up somewhere around Rs.10 crores share in Telugu states which stands 1/3rd of the total investments.
At this framework, the makers need to prefer aggressive promotions in Telugu states.
On the other hand, Kaala's overall performance is also not upto the mark. The movie needs to recover Rs.170 crores world wide share including all versions. But then, the movie fared just Rs.30+ crores for two days.
Rajini's new film was kickstarted recently under Karthik Subbaraj's direction while his Robo 2 is in its post production stages.