Celebrities are increasing the brand value of various products with their stardom and craze. Everyone knows that when a celebrity endorses a brand, many get influenced and this inspires them to go and acquire the product at any cost. When the celebrities who endorse the brand happen to be couple in real life, then interest generated will be double and will create double impact.
In Bollywood this has been going on for quite sometime and the same is getting picked in South. People cannot forget the brands endorsed by Bollywood couples Shah Rukh Khan-Gauri, Saif Ali Khan-Kareena and Akshay Kumar-Twinkle Khanna. Now Surya-Jyothika, Naga Chaitanya-Samantha and Prasanna-Sneha are setting this trend in South capturing the imagination of all.
Earlier Big B Amitabh Bachchan and Jaya Badhuri stole the hearts of all by endorsing various products. Same is the case with Virat Kohli and Anushka Sharma. However the celebrities say they are not influenced by any personal emotions but when they sign a brand they act in a professional manner. Even the companies who are signing the celebrity couple as their brand ambassadors say they are not carried away by emotions but act in a professional, businesslike manner and take into consideration various aspects like their popularity among the people, crowd pulling capacity, their influencing power in making people purchase their products etc.
Whatever may be the reason, fans are thorougly enjoying to see star couples on small screen. People indeed are delighted watching celebrity couple acting as couple and trying to influence their purchasing decisions and at the same time entertaining with their performances giving natural and realistic expressions.
Analysts say people get connected to celebrity couple who are couple in real life too as there is emotional bonding correlating themselves seeing themselves in their place while they endorse a brand and this in turn influence their purchasing decisison.