Other than feeling pity for Sumanth, there is nothing much one can do with the current situation of his last release Malli Raava. In fact, everyone in the industry wiped off Sumanth ever since his last flick Naruda Donoruda tanked. But, given the strong family background and unbeatable support within the industry circles, there was every chance for this handsome hero to strike back and Malli Raava was one such brilliant opportunity went unused.
The sensible and matured love story with exceptional writing never caught the buzz in market. Despite having a good product on hand, what made Sumanth to keep the film on very low profile and plan the release without backup from Annapurna Studios or even Nagarjuna is making many within the industry circles to go shocked.
All the prospects of Malli Raava targeted majorly at metro and overseas audience are put off with shabby promotions and a poor release strategy. It’s the sheer foolishness from Sumanth spoiled the whole show. A good film is soon to go sunk with bad promotion.