Rentrak is a major source to measure movie collections in western countries such as US, Portugal etc. The collections of movies based on Rentrak system are accurate and reliable.
As we all know, the collections of Telugu films in US and most other countries are measured in Rentrak system. Unfortunately, no such system is in existence in Telugu states which resulted in fake collections being spread by the filmmakers of Telugu states. In essence, movie lovers are strongly demanding that Rentrak system is implemented in Telugu states as well. They cited following advantages with Rentrak system.
* Producers and PROs can't publish fake collections in movie posters and in media houses. Film lovers will extremely be delighted with the development.
* BO tracking sites can't get opportunities to spread fake collections.
* Exact box office status of heroes and their films will be known.
* Pre release business of movies can be done based on the exact closing collections of previous films of stars and filmmakers.
* There will be no heated arguments and unnecessary discussions among fans on fake collections in social media.