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JLK Shares: Advice to BO Tracking Media!

Why Fixed Hires Added for Jai Lava Kusa?

As we know, genuine movie lovers always wish to know the genuine collections of movies. With their dismay, most of the media houses circulate fake collections of films. 

In the meanwhile, Young Tiger NTR's Jai Lava Kusa collected good day one shares across Telugu states. However, fixed hires of the movie were added in areas like Ceded by some social media. 

According to trade reports, JLK collected Rs.3.77 crores share on day one of its release in Ceded area. But the number shown was Rs.4.28 by BO tracking media and the reason they cited was that they had added fixed hires and others on day one. 

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In fact, it is a common practice that fixed hires are added at the end of first week run of films. The same BO media didn't add fixed hires to Khaidi Number 150, Katamarayudu and DJ Duvvada Jagannadham on day one of their releases. 

Digging into the reason why those BO media had added hires to JLK, it is known that the film would get non Baahubali day one record to that particular area. As a matter of fact, Khaidi Number 150 still holds the record with Rs.4 crores day one share without inclusion of fixed hires. If they are included, it could have collected Rs.5 crores on day one. 

And now, well wishers of BO tracking media are advising them not to practice fake reporting of collections.



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