Apparently, Natasimham Nandamuri Balakrishna was inspired by Victory Venkatesh's role in then super hit Malleeswari. Venkatesh, in spite of becoming over aged, remains to be bachelor in the film and so is called 'Pellikani Prasad' by other characters in the film.
It is heard that Balakrishna is doing something similar role to that of Venkatesh's in Malleeswari in his new film being directed by KS Ravi Kumar. Though Balakrishna gets his age crossed to 40, he doesn't get married in the film but falls for Nayantara. We may get more interesting details of the film in near future.
C Kalyan is bankrolling the project. The makers are contemplating to release the film for Sankranthi, 2018. As Balakrishna's latest offing Paisa Vasool turned as a disaster, Balakrishna needs to bounce back with KS Ravi Kumar's film.